"Marketing and strategy concepts combined with mystical Irish imagery, business storytelling at its finest and Finbarr’s rogue-like Irish humor ensure an insightful, unique look at corporate strategy."

At last, a book on corporate strategy which is both educational and entertaining.

American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake’s six-year-old business is struggling. To Jake’s surprise, his Irish cousin Finbarr happens to be a business guru / know-it-all who takes Jake through lessons on Vision, Branding / Brand Experience, Understanding your Market, Attitude, Innovation and Business Execution.