Contents

 

 

"An author who can create an Irish business guru called Finbarr Kozlowski to deliver insightful messages on among other things - Vision, Branding, Corporate Strategy deserves to be read. This is probably one of the most insightful business books you will read this year. Almost certainly, the most memorable and creative."

- Joe King, CEO Molex Inc

 

Chapter 1: Motorway Strategy

Chapter 2: My Prize Bull

Lesson: Vision

Chapter 3: Beer For My Horses

Lesson: The Brand Name  (Review Extract)

Chapter 4: Where The Angels Swim

Lesson: The Brand Experience

Chapter 5: Genchi Genbutsu

Chapter 6: The Dreamers Of The Day

Lesson: Never Give Up

Chapter 7: The Mobile Disco

Lesson: Attitude

Chapter 8: Lemmy And Motorhead

Lesson: Innovation

Chapter 9: The Black Belt Cop

Lesson: The Brand Image

Chapter 10: The ER Factor

Lesson: Drivers of Corporate Health

 

Purchase Now

© 2005

Site designed and hosted by WINcustomers and WINcustomersUK